Opening of Campap Corner at Parkson Flemington, Vietnam

光华日报-许氏兄弟千元创出千元创出一片天

50年前，从中国南来的两名小伙子凭着1千令吉资金，毅然开辟创业路，虽然经常在创业路上“摔跤”，更曾遭遇严重车祸而住院数个月，生意甚至停顿了4年，但两兄弟拍一拍身上的尘埃，待痊愈后继续顶着“世界兄弟公司”的旗帜在商海中寻找属于他们的天空。

如今集五百余名职员于一身的志华机构有限公司在1959年由许世界及许世凯联手以“世界兄弟公司”名字创办，当年的经营方式就是一辆旧汽车打造的流动贸易。

虽然如今的志华机构有限公司为我国最大的纸制品生产商，但当年的志华卖的不是纸，反而是杂货与食品，两兄弟事事亲力亲为，每天工作超过16小时，出埠时为了节省开销而在货车上过夜也成了家常便饭。

之后，因为注重中国来的产品，许氏兄弟将公司改名为志华公司，意味“志在华货”。期间，虽然公司因为瓶颈而彻底转型，但“志华”之名却未曾变过，也成为如今商界中的华社代表兼老字号。

在1964年加入两名兄长行列的三弟许世明说，1966年时食品业遇上强烈竞争，因此在当年一名担任公司驾驶员的员工的建议与配合下，三兄弟尝试转行至纸品加工生意，并试跑成功。

随着业务不断扩展，1994年，该公司正式上市，成为我国首家上市的纸制品公司，股价更曾上升至每股19令吉30仙，而去年的营业额达到1亿4千万令吉，较刚上市时的2千9百万令吉上升了5倍之多！

健康就是财富
由于年轻时太过劳碌，老二许世凯在1994年被证实患上肾病，在长达14年的治疗与修养后，老二最终还是于去年提早与两名兄弟道别！

“虽然与大哥他们相差十余岁，但我们三兄弟感情非常好，从小开始，我们不论生活还是事业都是一同进行，二哥的去世让我们感到心痛。”

许世明也感慨地表示，其二哥的事件也让他领悟到需在事业与健康之间取得平衡点的重要性，因此，虽然如今身为公司董事经理的他虽然依然需要每天到公司报到，但闲时他也会换上远动装去跑步，因为健康就是财富。

至于老大许世界，虽然已74岁，但身为集团主席的他也还是像其三弟一样，每天会到公司上班，年轻时爱好摄影的老大，在今天因为老花而不再碰摄影机，取而代之的是打麻将，他也风趣地表示打麻将是他保持头脑机灵的方式呢！

待员工如家人
“满招损，谦受益”，这座右铭是许氏兄弟的创业原则，也是留住人才的基本条件，也因此该公司的员工离职率相当低，一些员工更已为志华机构服务超过40年！

“我们对待员工就像对待家人，即使外劳也不例外，老板与员工，其实也可以相处得像朋友那样。”

也因此，志华机构在1966年时即选择以深藏不露及坚持不懈的骆驼作为公司商标，“Camel Paper Products Expressions of Creativity”标志（CAMPAP）也象征质量的印章。

然而，成功注册骆驼商标其实不像想像中容易，因槟城一家印刷厂在1956年时已注册为骆驼商标，因此经过与对方洽商后，志华机构才于90年代以5万令吉购得该商标。

全国7间连锁零售店
志华机构于2005年在北海开创首间Campap Superstore连锁零售商店，成为一站式文具供应商，而该集团如今在全国已有7间连锁零售商店。

2006 年，志华机构也通过子公司Future Ace Publishing Sdn. Bhd来开拓了教育出版业务，采用已在马来西亚及新加坡注册的Future Ace商标来出口销售儿童读物至现今的和非传统市场。此外，Campap Superstore获得百盛百货公司配合下，在全国超过40家百货市场内开设文具专售部，提供办公室及学校文具。

■ 许世明（右）与大哥许世界如今仍永不厌倦地每天到公司上班。

■ 二哥的去世让许世明深深体会到健康的重要。

■ 许氏三兄弟年轻时的照片。

■ 志华机构有限公司工厂外观。

■ 展览室展出各类纸制产品。

■ 许氏兄弟当年创业初期的“战车”。

Global Security Verification

A comprehensive supply chain security verification of the named facility was conducted by an independent third-party to determine appropriate minimum security measures, as published by the U.S. Bureau of Customs and Borders Protection, are implemented and maintained throughout the facility.

Thank to the relevant operations departments

The Star - Event

The Star - Stay global, says CM

Deputy Chief Minister 1 Mansor Othman (third left) and state executive councillor Lim Hock Seng (second left) checking out some of the stationery products in Chee Wah Corporation Berhad's plant in Mak Mandin, Butterworth. With them is state executive councillor Phee Boon Poh (far right).

LOCAL small and medium-scale enterprises (SMEs) should continue seeking trade opportunities in the international markets despite the global economic crisis, Penang Chief Minister Lim Guan Eng said.

He said the move was vital as it allowed local companies to be resilient and less dependent on a single market.

“Chee Wah Corporation Berhad is one of the few SMEs in the stationery business that aggressively pursued the export marketing strategy in the 1970s. “Today, this public-listed corporation on the Second Board of Bursa Malaysia with an annual sales exceeding RM100mil exports its paper products to over 50 countries,” he said during Chee Wah’s 50th anniversary celebration at its Mak Mandin plant in Butterworth recently.

Deputy Chief Minister 1 Mansor Othman read out his speech text. Lim said many local companies had pulled through and grown further during the recovery phase of the economic cycle.

“These companies have graduated into champions and should be lauded for their contributions to Penang’s socio-economic development through employment opportunities and multiplier effects to the supporting and ancillary businesses,” he said.

Chee Wah Corp group managing director Khor Say Beng thanked his staff, business partners and suppliers for their dedication through the years, and paid tribute to his late brother Khor Say Khai, who co-founded the company, with his other brother Khor Say Kai.

The event also marked the official launch of the company’s automated warehouse within the plant using Daifuku ASRS (automated storage and retrieval systems).
Also present were state executive councillors Lim Hock Seng and Phee Boon Poh, Daifuku Japan international business development general manager Edward Ray and Daifuku (Malaysia) Sdn Bhd managing director Hiroyuki Katsura.

We are celebrating 50 inspiring years

The CAMPAP story, 3 brothers driven by a vision and passion to succeed. In 1959, two brothers Khor Say Kai and Khor Say Khai began to operate a small sundry goods business.



By 1966, Khor Say Beng join forces with his brothers in the fast growing business from the back of their van. The fledging business soon flourish and expanded its product and services to include stationery and paper converting. Understanding the importance of branding and product differentiation, the company introduces high quality brand of Camel Paper products to the market.

By 1977, Chee Wah Printers Sdn. Bhd. was in-cooperated. With substantial investment in printing technology, the company was that able to have in-house manufacturing facility to ensure better monitoring for stringent quality standards. In conjunction with the growth and expansion of the group, Chee Wah was listed on the Bursa Malaysia stock exchange in first November 1994.

Over the years, the emphasis on brand building continued as Camel Paper products has involved into a shorter acronym CAMPAP.
Today, CAMPAP is a leading Malaysia stationery brand with a wide range of quality products that inspire. Our premium products are used by many international consumers in Asia, Oceania, Middle East, Africa, Europe and America for office, education and personal requirements.

The company’s forward looking brand vision is supported with an extensive investment in the latest technologies. Our manufacturing excellence is backed by our Daifuku Automated Storage/Retrieval System and network to ensure that our products are delivered to global destinations on time. As a measure to enhance our product differentiation, Chee Wah is a pioneer in the deployment of license characters on paper stationery products.

Currently, Chee Wah is a Malaysia licensee for Disney stationery products and movement up to value chain and a testimony to our high manufacturing standards. We strongly believe in product diversification for future growth and offer wide and synergised product mix. These includes premium paper bags and wrapping papers created by our subsidiary Sun Paper Bags.

We have also created a wide range of educational publication including wall chart, flash card, board book, activities book and reading book by our subsidiary, Future Ace.

Our products are manufactured in compliance with vigorous international quality standards including Intertek, SGS, Bureau Veritas and STR requirements. A firm commitment to excellence is a cornerstone of the CAMPAP brand identity and Chee Wah was the first in our industry to achieve ISO quality certification in 1996. Our sustained commitment to product quality and brand building has continued. This recognition has led to CAMPAP receiving the SMI achievers recognition award in 2002, as well as the Superbrands award 2003, 2004 and 2005.

In line with our overall objective of comprehensive brand building we have embarked on a downstream retailing strategy to the establishment of the CAMPAP Superstores. Malaysian consumers will soon find the CAMPAP Superstores in their neighborhood supplying all total stationery needs under a single roof.

CAMPAP, inspiring ideas through product excellence and innovation, for our customer’s satisfaction.

5S

CIP @ Sunway Hotel

Key Notes
KPI & KRA - Target & Action Plan
Review KPI, KRA & Action Plan - PC, Planner, Logistic, QA & Engineering
From General Manager, Mr.KhorWK
To review the past CIP
Last Quote - Mistakes are painful when they happen, but years later collection of mistakes is called experience, which leads to success.

CIP @ Sunway Hotel

Key Notes
Product Knowledge, KPI & KRA
To as PSS as main reference documents
Brain storming
Group presentation - Export Rep, Domestic Sales Coordinator, PC, Planner
From General Manager, Mr.KhorWK
Customer satisfaction = Quality + DOT + Service = Company profit
Last Quote - Changing the face can change nothing, but Facing the change can change everything.

7 steps to success

CIP @ Safira Country Club

Key Notes
Review KPI & KRA
Delivery On Time "DOT"
Group presentation on DOT action plan
J/S test
Activities - Scenario
From General Manager, Mr.KhorWK
Last Quote - Think and do