The Star - Event

The Star - Stay global, says CM

Deputy Chief Minister 1 Mansor Othman (third left) and state executive councillor Lim Hock Seng (second left) checking out some of the stationery products in Chee Wah Corporation Berhad's plant in Mak Mandin, Butterworth. With them is state executive councillor Phee Boon Poh (far right).

LOCAL small and medium-scale enterprises (SMEs) should continue seeking trade opportunities in the international markets despite the global economic crisis, Penang Chief Minister Lim Guan Eng said.

He said the move was vital as it allowed local companies to be resilient and less dependent on a single market.

“Chee Wah Corporation Berhad is one of the few SMEs in the stationery business that aggressively pursued the export marketing strategy in the 1970s. “Today, this public-listed corporation on the Second Board of Bursa Malaysia with an annual sales exceeding RM100mil exports its paper products to over 50 countries,” he said during Chee Wah’s 50th anniversary celebration at its Mak Mandin plant in Butterworth recently.

Deputy Chief Minister 1 Mansor Othman read out his speech text. Lim said many local companies had pulled through and grown further during the recovery phase of the economic cycle.

“These companies have graduated into champions and should be lauded for their contributions to Penang’s socio-economic development through employment opportunities and multiplier effects to the supporting and ancillary businesses,” he said.

Chee Wah Corp group managing director Khor Say Beng thanked his staff, business partners and suppliers for their dedication through the years, and paid tribute to his late brother Khor Say Khai, who co-founded the company, with his other brother Khor Say Kai.

The event also marked the official launch of the company’s automated warehouse within the plant using Daifuku ASRS (automated storage and retrieval systems).
Also present were state executive councillors Lim Hock Seng and Phee Boon Poh, Daifuku Japan international business development general manager Edward Ray and Daifuku (Malaysia) Sdn Bhd managing director Hiroyuki Katsura.

We are celebrating 50 inspiring years

The CAMPAP story, 3 brothers driven by a vision and passion to succeed. In 1959, two brothers Khor Say Kai and Khor Say Khai began to operate a small sundry goods business.



By 1966, Khor Say Beng join forces with his brothers in the fast growing business from the back of their van. The fledging business soon flourish and expanded its product and services to include stationery and paper converting. Understanding the importance of branding and product differentiation, the company introduces high quality brand of Camel Paper products to the market.

By 1977, Chee Wah Printers Sdn. Bhd. was in-cooperated. With substantial investment in printing technology, the company was that able to have in-house manufacturing facility to ensure better monitoring for stringent quality standards. In conjunction with the growth and expansion of the group, Chee Wah was listed on the Bursa Malaysia stock exchange in first November 1994.

Over the years, the emphasis on brand building continued as Camel Paper products has involved into a shorter acronym CAMPAP.
Today, CAMPAP is a leading Malaysia stationery brand with a wide range of quality products that inspire. Our premium products are used by many international consumers in Asia, Oceania, Middle East, Africa, Europe and America for office, education and personal requirements.

The company’s forward looking brand vision is supported with an extensive investment in the latest technologies. Our manufacturing excellence is backed by our Daifuku Automated Storage/Retrieval System and network to ensure that our products are delivered to global destinations on time. As a measure to enhance our product differentiation, Chee Wah is a pioneer in the deployment of license characters on paper stationery products.

Currently, Chee Wah is a Malaysia licensee for Disney stationery products and movement up to value chain and a testimony to our high manufacturing standards. We strongly believe in product diversification for future growth and offer wide and synergised product mix. These includes premium paper bags and wrapping papers created by our subsidiary Sun Paper Bags.

We have also created a wide range of educational publication including wall chart, flash card, board book, activities book and reading book by our subsidiary, Future Ace.

Our products are manufactured in compliance with vigorous international quality standards including Intertek, SGS, Bureau Veritas and STR requirements. A firm commitment to excellence is a cornerstone of the CAMPAP brand identity and Chee Wah was the first in our industry to achieve ISO quality certification in 1996. Our sustained commitment to product quality and brand building has continued. This recognition has led to CAMPAP receiving the SMI achievers recognition award in 2002, as well as the Superbrands award 2003, 2004 and 2005.

In line with our overall objective of comprehensive brand building we have embarked on a downstream retailing strategy to the establishment of the CAMPAP Superstores. Malaysian consumers will soon find the CAMPAP Superstores in their neighborhood supplying all total stationery needs under a single roof.

CAMPAP, inspiring ideas through product excellence and innovation, for our customer’s satisfaction.

5S

CIP @ Sunway Hotel

Key Notes
KPI & KRA - Target & Action Plan
Review KPI, KRA & Action Plan - PC, Planner, Logistic, QA & Engineering
From General Manager, Mr.KhorWK
To review the past CIP
Last Quote - Mistakes are painful when they happen, but years later collection of mistakes is called experience, which leads to success.

CIP @ Sunway Hotel

Key Notes
Product Knowledge, KPI & KRA
To as PSS as main reference documents
Brain storming
Group presentation - Export Rep, Domestic Sales Coordinator, PC, Planner
From General Manager, Mr.KhorWK
Customer satisfaction = Quality + DOT + Service = Company profit
Last Quote - Changing the face can change nothing, but Facing the change can change everything.

7 steps to success

CIP @ Safira Country Club

Key Notes
Review KPI & KRA
Delivery On Time "DOT"
Group presentation on DOT action plan
J/S test
Activities - Scenario
From General Manager, Mr.KhorWK
Last Quote - Think and do

CIP @ Sunway Hotel

Key Notes
Review goals and commitments from Supervisor
Review production report
Introduction of KRA & KPI
Manufacturing Concept
From General Manager, Mr.KhorWK
Case study - Lean Manufacturing
Case study - Safety First
To understand - Sales & Marketing
Supervisory Development
Last Quote - Think - Analysis - Action - Review

Lean Flow

CIP @ Sunway Hotel

Key Notes
Standard Operating Procedure
OPPD01 - Production Planning Procedure
OPPD02 - Product Identification & Traceability Procedure
OPPD03 - Product Process Procedure
OPPD04 - Inspection Plan Procedure
WI - Automation
WI - Hard Cover
WI - Pre Hard Cover
Project presentation from Supervisor
Project presentation from Planner
Appraisal
Disciplinary action
From General Manager, Mr.KhorWK
To understand - Project Title
To continuously improve supervisory roles to increase productivity and quality
To increase productivity = 5S + Waste management + Responsibility
Last Quote - Change is the law of life, those who look only to the past or present are certain to miss the future. Our greatest weakness lies is giving up, the most certain way to success is always to try just one more time with confident.

A simple story

Opening of Campap Superstore Sungai Petani